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Social Media: Advanced Business Tactics

Price: £175 + VAT
Duration: 6 Hours

Social Media is a powerful business and marketing tool.  We look at ways to engage your target audience, generate leads, get more out of your content and to compete in the ‘pay to play’ era

What will be covered?

  • How to establish a social media strategy that meets your business and marketing objectives
  • Outlining your target audience and messaging strategy
  • How to strengthen and grow your network of customers
  • Lead generation and sales conversion tactics
  • How to engage your audience through creative content
  • Planning your editorial calendar
  • How to create and source content that can go ‘viral’
  • Advertising and targeting techniques to produce results
  • How to integrate social media tasks into your daily marketing tasks
  • Social media tips that will enhance your social media presence
  • Which trends you should take notice of
  • How to evaluate social media success and your online reputation
  • Q & A

Who should attend?

This course is ideal for those wanting to:

  • Improve their social media and online presence
  • Create and develop a social media strategy
  • Stay up to date with the latest trends and changes
  • Use social media for lead generation or sales
  • Diversify their social media content to promote engagement and increase reach
  • Learn how to compete in a ‘pay to play’ era

Outcome and benefits

  • Understand the changing social media landscape
  • Be able to successfully run social media as part of an integrated marketing strategy
  • Understand content and inbound marketing techniques
  • Understand how to use social media as an effective communication and lead generation tool
  • Be educated on the latest trends and developments
  • Be able to evaluate the success of their social media activity and their online reputation

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


There are no pre-requisites for this programme.