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Reporting: Measuring and Evaluating your Website Activity

Price: £175 + VAT
Duration: 5 Hours

Your website’s performance is pivotal in marketing your business but the key to success lies in measuring and evaluating your activity in order to make data driven decisions.

What will be covered?

  • Identifying business and marketing objectives
  • Establishing KPIs (Key Performance Indicators)
  • Engagement verse conversion metrics
  • Making measurement a priority
  • Tracking requirements
  • Google Analytics: How to set up your analytics to work for you, specific techniques and reports, how to successfully track marketing campaigns
  • Collecting actionable metrics
  • Analysis requirements and reports
  • Making sense of the results
  • Action plans

Who should attend?

This course is ideal for those wanting to:

  • Track actionable metrics
  • Improve their reporting structure
  • Understand how to make data driven decisions
  • How to set up their analytics programs to meet their objectives
  • Gain a better understanding of Google Analytics
  • Make significant changes to achieve better results

Outcome and benefits

  • Understand KPIs
  • Understand the difference between engagement and conversion metrics
  • Understand analytics and the reports associated with each tool
  • Be confident to monitor and evaluate website activity
  • Be able to make changes to their online activity that will ultimately produce better results (sales/leads)
  • Be able to make tracking metrics a part of monthly marketing tasks
  • Create reports suitable for company distribution
  • Set up analytics to work for you

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


A sound understanding of marketing basics as well as an already established website and analytics program to refer to during the course

Further courses that may be of interest:

  • Marketing – strategy, skills and applications for your business
  • Inbound Marketing: using content & paid media campaigns
  • Online Advertising – effectively manage paid for media