Course: Online and Digital Marketing: Advanced Business Tactics
Creating an integrated marketing plan and understanding which online marketing channel is best suited to your business objectives is key to successful marketing today. This course allows you to obtain the skills necessary to successfully carry out or manage an effective online marketing campaign
What will be covered?
- An introduction to an online marketing:
- Online vs Digital: What is the difference
- 2016 trends
- The relationship between technology and ideas
- Integrated online marketing strategies:
- Where you are and where you want to go
- Strategy creation
- Objectives and budgets
- The various solutions and how to use them:
- Website design & development – what should stand out
- Websites – Converting visitors into bookings/sales/leads
- Analytics – Monitoring and reporting
- Search Engine Optimisation – Reading between the lines
- SEO and Social – What is the connection?
- Content Marketing – Creating and sourcing relevant content including rich media
- Inbound marketing – The modern day sales funnel
- Social Media – Setting up your social media channels to act as a traffic driver and communication tool
- Email Marketing – How to compile a database, plan, create, send and report
- Online advertising and applications
Who should attend?
This course is ideal for:
- Anyone responsible for developing and/or implementing a marketing plan
- Business owners who are looking to utilise online channels for business growth
- Anyone who needs to learn more about online marketing in order to get more out of their digital channels
- Anyone in the business sector that needs to expand their marketing activity
- Anyone who is looking to obtain the necessary skills to utilise digital channels
Outcome and benefits
After attending this advanced course the attendee should:
- Have a clear understanding of what an integrated online marketing strategy is
- Understand the various platforms and software systems
- Understand how online marketing can help your business grow
- Have an understanding of each online marketing channel and how to leverage them for business success
- Have the skills to interact on various digital channels
- Have a clear understanding of which channels can be looked after in house and which need to be outsourced
Course materials (included)
Delegates receive courseware to refer to throughout the course and as a refresher following the course
Pre-requisites
There are no pre-requisites for this programme.
Further courses that may be of interest:
