What will be covered?

• Identifying your advertising objectives
• Establishing KPIs (Key Performance Indicators)
• Awareness, engagement and conversion – what is the difference
• The importance of rich media and creative content
• Budgeting for success
• Facebook: Boosting vs Adverts, how to set up an advert using Ads Manager, monitoring
• LinkedIn: How to set up an advert using Campaign Manager, monitoring
• Google AdWords: Developing a keyword list, setting up a campaign, monitoring
• Making sense of the results

Who should attend?

This course is ideal for those wanting to:

• Learn to advertise their business to their target market
• Understand how each platform facilitates paid for advertising
• Know how to set up their adverts to meet their objectives
• Gain a better understanding of budgeting
• Make significant changes to how they send their money to achieve better results

Outcome and benefits

• Learn to advertise the business to a target market
• Understand how each platform facilitates paid for advertising
• Know how to set up adverts to meet objectives
• Gain a better understanding of budget requirements
• Make significant changes to how they send their money to achieve better results

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course

Pre-requisites

Attendees need to already be managing a business page on both Facebook and LinkedIn and to have a basic understanding of marketing principles.

Further courses that may be of interest:

• Marketing – strategy, skills and applications for your business
• Inbound marketing using content and paid-for advertising
• Reporting measuring and evaluating your website activity