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Marketing: Strategy, Skills and Applications for your Business

Price: £195 + VAT
Duration: 1 Day

With so many options available, how do you know how, why and what to market. This course focusses on the latest trends, the skills and applications you need to move to the next level

What will be covered?

  • Introduction to marketing
  • The principal of why, what and how
  • What is your strategy and brand values?
  • Identifying your marketing objectives
  • Establishing KPIs (Key Performance Indicators)
  • Planning your marketing activity
  • Messaging: creative and content
  • Understanding the customer journey
  • Marketing channels and choices
  • Traditional Marketing – is this still relevant?
  • Online and Digital Marketing
  • Paid advertising
  • Apps to simplify your life
  • Implementation skills, monitoring and reporting
  • Examples of great brands and campaigns

Who should attend?

This course is ideal for those who are directly or indirectly involved in marketing activity for a company.  The course will be beneficial to those:

  • Needing a refresher on the latest marketing techniques and strategies
  • Wanting to understand what options they have to successfully market their business
  • Needing to make significant changes to how they market themselves in order to deliver better results
  • Anyone requiring a better understanding of the changing marketing landscape

Outcome and benefits

  • Have a better understanding of marketing strategies and plans
  • Have sound knowledge of the latest trends and marketing channels
  • Be able to create and lead a marketing campaign
  • Be able to measure and monitor the success of their marketing activity
  • Be able to strategise more effective campaigns that drive leads and sales

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


A basic understanding of marketing is desirable

Further courses that may be of interest:

  • Inbound Marketing using content & paid for advertising
  • Online Advertising – effectively manage paid media campaigns
  • Reporting measuring and evaluating your website activity