What will be covered?

• Introduction to marketing
• The principal of why, what and how
• What is your strategy and brand values?
• Identifying your marketing objectives
• Establishing KPIs (Key Performance Indicators)
• Planning your marketing activity
• Messaging: creative and content
• Understanding the customer journey
• Marketing channels and choices
• Traditional Marketing – is this still relevant?
• Online and Digital Marketing
• Paid advertising
• Apps to simplify your life
• Implementation skills, monitoring and reporting
• Examples of great brands and campaigns

Who should attend?

This course is ideal for those who are directly or indirectly involved in marketing activity for a company.  The course will be beneficial to those:

• Needing a refresher on the latest marketing techniques and strategies
• Wanting to understand what options they have to successfully market their business
• Needing to make significant changes to how they market themselves in order to deliver better results
• Anyone requiring a better understanding of the changing marketing landscape

Outcome and benefits

• Have a better understanding of marketing strategies and plans
• Have sound knowledge of the latest trends and marketing channels
• Be able to create and lead a marketing campaign
• Be able to measure and monitor the success of their marketing activity
• Be able to strategise more effective campaigns that drive leads and sales

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course

Pre-requisites

A basic understanding of marketing is desirable

Further courses that may be of interest:

• Inbound Marketing using content & paid for advertising
• Online Advertising – effectively manage paid media campaigns
• Reporting measuring and evaluating your website activity