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LinkedIn: Advanced Business Tactics

Price: £115 + VAT
Duration: 3 Hours

To provide delegates with the basic tools to produce and use a budget to assist business efficiency

What will be covered?

  • Intro to LinkedIn for Business
  • How to formulate a LinkedIn strategy that meets your business and marketing objective
  • Developing a company page
  • Optimisation strategies
  • LinkedIn Membership packages
  • How to create a LinkedIn content strategy including a content calendar
  • Advanced LinkedIn Marketing Strategies
  • Lead generation tactics
  • Conversion strategies
  • Social selling
  • Thought leadership techniques
  • Harnessing LinkedIn groups to grow your visibility and establish your expertise
  • How to stay in-front of your audience and position yourself as an expert with status updates and publishing
  • Evaluation methods

Who should attend?

This course is ideal for those wanting to:

  • Use LinkedIn as a powerful marketing tool
  • Know how to optimise a company page to meet business objectives
  • Keep up with the latest LinkedIn trends and developments
  • Educate themselves on best practice and industry standards
  • Understand how to leverage leads from LinkedIn
  • Create a LinkedIn content strategy

Outcome and benefits

After attending this course the attendee should:

  • Know how to successfully optimise a company page
  • Have the confidence to engage on LinkedIn with the aim of gaining valuable leads
  • Understand the principals of using LinkedIn as a successful business and marketing tool
  • Be able to integrate LinkedIn into their marketing strategy
  • Be able to measure the success of their LinkedIn activity

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


There are no pre-requisites for this programme.