Course: LinkedIn: Advanced Business Tactics
To provide delegates with the basic tools to produce and use a budget to assist business efficiency
What will be covered?
- Intro to LinkedIn for Business
- How to formulate a LinkedIn strategy that meets your business and marketing objective
- Developing a company page
- Optimisation strategies
- LinkedIn Membership packages
- How to create a LinkedIn content strategy including a content calendar
- Advanced LinkedIn Marketing Strategies
- Lead generation tactics
- Conversion strategies
- Social selling
- Thought leadership techniques
- Harnessing LinkedIn groups to grow your visibility and establish your expertise
- How to stay in-front of your audience and position yourself as an expert with status updates and publishing
- Evaluation methods
Who should attend?
This course is ideal for those wanting to:
- Use LinkedIn as a powerful marketing tool
- Know how to optimise a company page to meet business objectives
- Keep up with the latest LinkedIn trends and developments
- Educate themselves on best practice and industry standards
- Understand how to leverage leads from LinkedIn
- Create a LinkedIn content strategy
Outcome and benefits
After attending this course the attendee should:
- Know how to successfully optimise a company page
- Have the confidence to engage on LinkedIn with the aim of gaining valuable leads
- Understand the principals of using LinkedIn as a successful business and marketing tool
- Be able to integrate LinkedIn into their marketing strategy
- Be able to measure the success of their LinkedIn activity
Course materials (included)
Delegates receive courseware to refer to throughout the course and as a refresher following the course
Pre-requisites
There are no pre-requisites for this programme.
Further courses that may be of interest:
