What will be covered?

• Identifying your business and marketing objectives
• Establishing KPIs (Key Performance Indicators)
• An introduction to inbound marketing
• The user journey
• Planning a long-term content strategy
• The importance of rich media and creative content
• The role of social media and online advertising
• Landing pages and website requirements
• CTAs and effective conversation optimisation strategies
• Blogs, vlogs and more
• Email marketing
• Nurturing leads
• How to delight your customers over and over again

Who should attend?

This course is ideal for those wanting to:

• Attract more visitors to your company website
• Generate more awareness and engagement for your brand online
• Generate more leads and/or sales
• Retain customers by understanding what content they want
• Understand how content is vital in any marketing campaign

Outcome and benefits

• Understand Inbound Marketing methodology
• Understand how to create a long-term content strategy
• Learn how to increase visitors to your website or landing page
• Learn how to produce content that engages your target audience
• Learn how to retain customers and create brand advocates

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course

Pre-requisites

A basic understanding of marketing is desirable

Further courses that may be of interest:

• Marketing – strategy, skills and applications for your business
• Online Advertising – effectively manage paid media campaigns
• Reporting measuring and evaluating your website activity