For best print result please use 'Print Course Details' button located at the bottom of the page.

Inbound Marketing: Using Content and Paid-for Advertising

Price: £145 + VAT
Duration: 3 Hours

Inbound Marketing is key to leveraging the power of online to drive business growth, attract your audience, create leads and ultimately convert them into clients and customers

What will be covered?

  • Identifying your business and marketing objectives
  • Establishing KPIs (Key Performance Indicators)
  • An introduction to inbound marketing
  • The user journey
  • Planning a long-term content strategy
  • The importance of rich media and creative content
  • The role of social media and online advertising
  • Landing pages and website requirements
  • CTAs and effective conversation optimisation strategies
  • Blogs, vlogs and more
  • Email marketing
  • Nurturing leads
  • How to delight your customers over and over again

Who should attend?

This course is ideal for those wanting to:

  • Attract more visitors to your company website
  • Generate more awareness and engagement for your brand online
  • Generate more leads and/or sales
  • Retain customers by understanding what content they want
  • Understand how content is vital in any marketing campaign

Outcome and benefits

  • Understand Inbound Marketing methodology
  • Understand how to create a long-term content strategy
  • Learn how to increase visitors to your website or landing page
  • Learn how to produce content that engages your target audience
  • Learn how to retain customers and create brand advocates

Course materials (included)

Delegates receive courseware to refer to throughout the course and as a refresher following the course


A basic understanding of marketing is desirable

Further courses that may be of interest:

  • Marketing – strategy, skills and applications for your business
  • Online Advertising – effectively manage paid media campaigns
  • Reporting measuring and evaluating your website activity